Team.

Anna is a consumer insights and business intelligence expert with over 20 years of experience on both the client and supplier side, focused on brand strategy and innovation. She has led strategic innovation, positioning, and segmentation projects across global markets, and brings deep experience directing international teams for major companies and brands including PepsiCo, Unilever, LVMH, Colgate, Pernod Ricard, and Danone.

Anna founded Brandz&Numbers to give clients a new way of working - one that connects data, culture, and brand through unconventional methods of inquiry, making innovation both relevant and authentic.

Alexandra has over 13 years of experience in business intelligence and analytics with global FMCG companies like PepsiCo and L’Oreal.

Building on a quantitative foundation with a Bachelor’s degree in Applied Mathematics and a Master’s in Economics, Alexandra began her career at Deloitte before moving into consumer goods space with PepsiCo foods and L’Oreal beauty brands. Over more than a decade, she has specialised in commercial and business analytics, turning market and sales data into clear insight for business.

Her professional assets are in bridging rigorous quantitative analysis with practical commercial understanding which helps in delivering a solid brand strategy.

Anna has over 7 years of experience in business consulting for leading Nordic businesses such as Finnair, Fiskars and Telia in expansion to the emerging markets with FInPro.

Her main specialization now is Psychology as she is getting her PhD in developmental practices. She has run a number of research activities, such as focus group moderations and face-to-face interviews in business and as part of her thesis.

Anna supports projects at Brandz&Numbers with her acute psychology background and insight into human motives and actions.

Senior Financial Executive with 18 years of experience in «Big Four» public accounting and multinational corporations, covering start-up/high growth and mature organizations.

He has solid international track record in setting up and developing financial functions within organizations in several jurisdictions. Iurii has diverse industrial insight into IT, real estate, gambling industry, FMCG, retail and logistics.

His functional expertise covers all aspects of financial management, including managing complex corporate finance and restructuring projects, transaction structures and financial due diligence and making investment decisions, including M&A.

A hybrid between design and business stemming from a decade in both fields, Anastasia specializes in service design and content strategy.

Using human-centered design, whether through conducting emotional design research and ethnography, contextual inquiries, and persona creation, Anastasia incorporates these tools as an integral part of project solutions.

Anastasia supports projects at Brandz&Numbers with dual grounding in marketing and design thinking practices, translating actions to meaningful propositions.