Distilling drivers of growth for the most loved brand in social snacking.
Client
Nuts and Seeds Brand in Netherlands
Background
Turnaround of the market share for leading nuts brand in Netherlands.
Overview
A leading brand of coated nuts in the Netherlands was under pressure from private label in key retail channels. Retailers no longer act as mere middlemen for branded products — they upgrade their mix with premium looks, product quality and price advantage, and vertical integration lets them control a private value chain to keep that price advantage on the shelf.
Our job was a comprehensive brand audit to identify the drivers of growth across the priority retailers.
Outcomes
- Key brand stakeholders interviewed, and a common vision and brand purpose outlined and locked
- Competitive strategies analysed and plausible competitive moves rationalised
- Priority offensive scenarios outlined and brand jobs-to-be-done locked, including pack, flavour and segment development
- Detailed action plan per retailer developed, including the customer story
