Creating consistency for global marketing strategy in packaging.
Client
Global Packaging Company
Background
Brand development for global packaging.
Overview
The client is a materials-science and manufacturing company specialising in the design and manufacture of a wide variety of labelling and functional materials. Its expertise and global scale let it deliver innovative, sustainable and intelligent solutions to customers worldwide — and marketing those products and services globally requires consistency of the marketing and advertising content shared across key markets.
Our job, in partnership with a BTL agency, was to develop a strategy and marketing-promotion campaign, including visual identity and communication suitable for consumers, B2B partners and other stakeholders.
Outcomes
- All elements of the strategy and marketing campaign developed
- Visual identity executed across the product mix — logos, market-adaptation toolkits, corporate content and certificates
- Workshop-integrated protocols for adopting the marketing toolkits cascaded via an all-company conference and regional townhalls
- Key markets successfully adopted the materials and used them in promotion and sales across their annual pipelines
