Brand development for breakthrough innovation in beauty.
Client
Global Beauty Brand
Background
Re-thinking beauty in circular economy paradigm.
Overview
The company is rooted in sustainable practices and the circular economy in consumer goods and retail across the Nordics. It was founded on growing consumer demand for environmentally conscious, authentic brands people can trust. Its disruptive technology used smart-powered filling dispensers that discharge product straight into a consumer’s reusable bottle with a safety seal, complying with hygiene standards right at the point of sale.
Our job was to develop a full-scale launch campaign, including visual identity and communication suitable for consumers, investors, partners, suppliers and other stakeholders.
Outcomes
- All elements of the marketing mix researched and developed
- Visual identity developed and executed across the product mix — package, equipment and comms
- Sales, marketing and operational plans defined with clear milestones
- Named innovation of the year by the Finnish Cosmetics Association
- Raised €0.5M in the first fundraising round for further development
